Re-Branding You After 50
Re-Branding in Your 50’s: Can it be done?
The short answer is “YES”. You, like me probably hear a lot of people talk excitedly about when they retire. Some people I know even have a countdown clock. But, for me, the 50’s are an exciting time. I see it as at least 20 more years of work! And, that excites me because I love working.
Unlike earlier years, the 50’s present an opportunity to
build a stronger brand. For those engaged
in marketing and sales, you know that the strongest most powerful brands are
authentic. They’re the real deal. In the case of personal branding, it’s based
on who you are, what you love to do and what you do best.
Your accumulated life experience, ability to clearly answer questions, and an understanding of how precious time is helps you articulate the “WHO OF YOU” – which is the essence of your
Here are six steps to help you re-brand:
1. What are your strengths?
· There are a couple of ways you can easily identify this. Pick up a copy of StrengthsFinder 2.0 – do the online assessment – and voila! You have an instant report with working strategies of your top five strengths or talents.
· Or, think of the times when you were immersed in what you were doing, maybe to the point where you lost track of time. These are sometimes known as ‘flow experiences’ –. Now look carefully at each high point. Which talents were you using?
2. What are your values?
· Identify your values by making a list of the people you admire most. Then, next to each name, make a note of the qualities for which you admire them. The qualities that come up over and over again are your values.
· Or, send an email firstname.lastname@example.org and I will send you a free assessment tool to work through your values.
3. What is your mission?
· Purpose, mission, and vision are often confused. An easy way to remember mission is think of “hands” – how you do something.
· One way to answer this question is to look at the things you can’t stop doing (whether you are paid to do them or not). Maybe you find yourself connecting people, writing articles, playing a musical instrument, giving talks, taking photographs, solving problems between people or creating order out of chaos. There are many possibilities.
4. What is your purpose? I love this question.
· Using a body part to remember purpose, think of the heart. This is your north star. It is the gas that fuels your mission.
· Some questions to consider: Why are you on the planet? If you had unlimited money and eternal life, what would you do? Answering this question will give you a strong clue as to the direction you should take.
5. What is your vision?
· Another great question. To continuing using body parts as an analogy, vision is the eyes – it’s what you see.
· There is a guided meditation exercise I sometimes use to take people 20 years into the future. In that future they meet their future self and ask questions about how they got there.
6. The final piece of this personal re-branding exercise is to identify your main archetype.
· Once you know your main archetype, you can make sure that the way you dress, speak, write and behave is consistent with it. People will understand instinctively who you are, where you are going, and how they can work with you. Above all, you will be memorable.
· If you’re unsure of your archetype or what to learn more, please send me an email email@example.com and I will send you a list of the 12 archetypes with explanations.
So, that’s it! I’d love to know how this works out for you. If you know someone who could benefit from this article, please forward it to them.
Inspirational thanks to John Purkiss.
Want a coaching conversation on building your brand? Please give me a call at 289-292-3079.
Life is Short | Clarity is Vital